Until a fortnight ago I’d never attended a book launch. Sometimes I was in a hurry and just noticed one happening as I passed Waterstone’s or I’d seen them advertised and wasn’t much interested. And they were all of the turn up, buy, and get it signed variety.

A few months ago I was kindly invited to one. I was tempted because I would have very much liked to see the house – pretty much a castle really – and grounds. It belongs to an ennobled person I’ve met once or twice and who had self-published a lengthy book of poetry about his ancestors.

Like a spy in the night I did a bit of surreptitious checking and discovered the order of service. On arrival you received a conducted tour of the house and immediate grounds and then assembled in the library and were given one glass of white wine. The way I drink that wouldn’t have lasted long but that was all you got.

There would then be a speech by a quite well known associate of the author – many local dignitaries would be present it seems – and then the great man himself would talk about the book and read extracts.

While these were still fresh in your mind there would be a sort of shuffle to a table laden with his work and then everyone, and I mean everyone, would pick up a copy; pay for it – and with full colour illustrations these were definitely not cheap – then present it for signing and afterwards disperse.

Well, I did think about it but not for long. It might have been different if I ‘do’ poetry but sadly I’ve never been able to appreciate it much unless it’s something like Hiawatha or The Burial of Sir John Moore. You know: the sort of thing that stirs the blood a bit. But these – I had seen a few promo passages – were more introspective, contemplative, and without much rhyming.

So I politely declined. I was pleased to hear later it went very well; plenty of books were sold and the tour was lengthy, if a little chaotic when the guide lost her way for a while!

Then, rather like the number 27 bus another invitation turned up. Again the author, John Comerford, is someone I know slightly. His novel, which I have not yet read, is What Blind Customers and is available here http://bit.ly/YZIedm The venue was The Coffeehouse, a place I visit anyway where the service, coffee, food and most of all atmosphere hit the spot. I decided to go to this one; I’d know one or two people there and it would be good to congratulate John on getting published.

I met him as soon as I walked in. He didn’t know I’d got a book on Kindle and despite the hubbub insisted on looking at the reviews and reading the synopsis there and then. Quickly he was whisked away: he used to lecture at Shrewsbury Sixth Form College and there were many of his former students present, together with musicians, photographers, poets, and Rob Savage, a very up and coming film director. [Another candidate I hope for deciding one day he just has to film Project Overkill.]

John welcomed us all and very kindly included me in his long list of arts associated people there. He then launched into an excellent guitar / vocal section with one of the many talented musicians. Next came a former student who is destined to become an excellent stand-up comedian – I am so sorry I did not take a note of the names – and then there were more musical acts.

After that, selected guests read extracts from his novel – which I found amusing and clever and demonstrating a deep understanding for words and doubles entendres. There was genuine merriment in the room and the atmosphere was Let’s Party. I duly complied with a large glass of excellent Merlot; my companions wanted coffee and that was excellent too.

It went on with more of the same; the staff volunteering to extend their working day because everyone was having such a great time. Sadly I missed the final acts – including the excellent Chris Quinn whom I’ve heard and enjoyed several times before – because of time.

I remember Ms. J.S-C advertising a launch for Poker Face II which included cakes and freebies and free wrapping of her book as a pressie and wishing I could go, but sadly Northampton was an event too far at the time. It sounded like fun with a launch included. Which is exactly what this was: the author focused on guests having a good time.

So, if ever I have a launch I’m going in that direction. I would need to tap John for names of musicians and Ms. J. S-C for wrapping and freebie ideas.

But more than anything I’d want the guests to enjoy the party.

 

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